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“Love Distance” – Sagami Condom’s Billion-Millimeter Marathon

June 5, 2012

Sagami Condoms claim to fame is that theirs are the world’s thinnest. To help illustrate that claim, creative director and copywriter Naoki Ito of GT Tokyo agency produced this ad video, titled “Love Distance”.

A man and a woman separated by over a thousand kilometers spontaneously decide to bridge the gap between them on foot, as a caption counts down the distance remaining between them in millimeters.

[edit 19 Feb 2013: the vimeo version has been taken down, but I’ve since found it on Youtube]

Submitted to the Cannes Lions Festival for advertising in 2009, it took the Gold award in the Film category.

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